SUNNYVALE, CA — Administrative Software Applications (ASA) announced today the promotion of its Chief Technical Officer Travis Prowell to the position of Chief Operating Officer, effective immediately.

Citing strong revenue and account growth that surpassed the company’s first quarter 2014 goals, Chief Executive Officer Joel Meyer presented the new management structure at a recent company-wide meeting.  Meyer, at the helm filling both functions since 2004, will increasingly focus on expanding strategic business partnerships and new revenue streams. Prowell will direct all corporate departments and the day-to-day operations of its enterprise registration and management software platform, ASAP.

“Continuing this rate of growth requires that we work on more independent tracks,” Meyer said. “The educational markets, particularly, are rebounding well and with that, there’s a rapidly growing interest in the benefits of ASAP’s experience and enterprise, all-in-one product.”

Prowell, who joined the company in 2005, said he’ll continue the company’s successful team-based approach, emphasizing cross-functional communication and company-wide product knowledge. “Now that Joel’s full focus will be toward strategic relationships, the operational challenge to deliver exceptional services at new volumes is the best of challenges, and a truly exciting opportunity.”

In his nine years as CTO, Prowell redesigned the ASAP product from an installed legacy system widely used in California adult schools to the present cloud-based community and school management system with a client roster across North America, Asia and the Pacific Rim. His development team follows the agile methodology to product upgrades and he plans to extend the same approach to building capacity and innovation in customer support and implementation departments, as well.

Product development will remain under the direction of Greg Penhaligon until a new Director of Engineering is named.

About ASA

ASA serves about 500 clients, processing over one million student or consumer registrations annually. The ASAP product includes a complete set of administrative and marketing services in online registration, course and scheduling management, data and financial management and communications. With the flexibility of a dozen more modular features and API integration, ASAP is a leading provider of enterprise software for arts and community education,continuing education, professional and workforce development,  and the burgeoning market of online education.